Live Streaming – Can It Help Your Business Grow?
In recent years, live streaming’s popularity has exploded. From humble beginnings with Periscope on Twitter to having live streaming abilities on Facebook, YouTube and Instagram, anyone (and any...
View ArticleVideo Parachute Supports Small Businesses
Our team here at Video Parachute has been assisting clients of all sizes around the world with video production, video editing, and more. We’ve worked for global clients for many years — but today...
View ArticleThe Best Commercial of 2020
Our favorite commercial of last year was one for the very software with which we make commercials. Adobe has stepped up to the plate and proven itself a pillar of the creative realm. Debuting at the...
View ArticleBenefits of Hybrid Events and How To Get Started
Over the past year, companies have been adapting to the pandemic in numerous ways. People were forced to work from home and chances are your conferences, trade shows, and expos were canceled. On the...
View ArticleShould Your Company Be on TikTok?
4 Questions to Help You Decide Even if you’re not one of its 15.4 million daily users, we bet you’ve watched one or two TikToks since its major popularity boom in 2020. Originally a lip-syncing app,...
View ArticlePlanning a Successful Video Shoot Part 1: Behind the Camera
As a marketing professional, you know how important video content is. By the end of this year, online videos will make up more than 82% of all consumer internet traffic. But the truth behind video...
View ArticlePlanning a Successful Video Shoot Part 2: In Front of the Camera
Recently, we wrote about how to plan a successful video shoot from behind the camera post. There, we dig into the different steps you must take throughout the pre-production process to set your video...
View ArticleHow to Get More Out of Your Video Shoot (And Content)
Continuing to publish a steady stream of content to keep your core audience engaged is vital but producing new content to invigorate a video marketing strategy can sometimes be challenging. Video...
View ArticleCreating a Video Marketing Strategy for 2023
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. Simply posting old webinars to YouTube is no longer going...
View ArticleHow to Use Humor to Create a Memorable Corporate Video
We’ve all sat through a boring, dry corporate video that tries to communicate some new organizational change or service offering — something really important — that falls flat. Maybe the messaging...
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